easyHotel was founded in 2004 as a “super budget” hotel group, opening its first hotel in South Kensington, London, in 2005.

The business was founded by Sir Stelios Haji-Ioannou, nine years after his launch of easyJet and four years after easyJet’s IPO on the London Stock Exchange.

Whilst easyHotel owned its first hotel in South Kensington (which was subsequently sold and franchised in 2007), its primary goal in its early years was to grow via franchise contracts.

easyHotel has been successful in winning new franchise contracts and opening its directly owned hotels, with an estate of 36 operational hotels comprising 2,139 rooms at hotels operated by franchisees and 1,219 rooms owned by easyHotel.

View our hotels and pipeline

Development pipeline


Sri Lanka





Paris CGD

January 2019

Ipswich opened

Bernkastle-Kues opened

October 2018

Lisbon opened

September 2018

Barcelona opened

Sheffield opened

Reading opened

August 2018

Leeds opened

Belfast opened

July 2018

Maastricht opened

March 2018

The Hague-Scheveningen opened

Development pipeline


Milton Keynes



Bur Dubai





Amsterdam Schipol

December 2017

Newcastle hotel opened (easyHotel owned)

November 2017

Liverpool hotel opened (easyHotel owned)

April 2017

Manchester hotel opened (easyHotel owned)

February 2017

Birmingham hotel opened (easyHotel owned)

Signed a new franchise agreement in Belfast, our first hotel in Northern Ireland, which will add a further 81 rooms to the easyHotel network.

November 2016

Amsterdam Arena Boulevard hotel opened

October 2016

Brussels hotel opened

Acquired land for a new build easyHotel in Barcelona in January 2016 which will be the Group's first owned hotel outside the UK. The planned 204-room easyHotel is expected to open in 2018.

Announced the conditional acquisition of the 125-year leasehold of 81-91 John Bright Street in Birmingham in January 2016.

Conditionally acquired a freehold building at 3-5 Northgate Street in Ipswich in January 2016.

Successfully completed a share placing in October 2016, raising £38.0m (£36.7m after expenses) of additional equity capital.

Conditionally acquired the 999-year leasehold of part of the building at 57-65 High Street in Sheffield in December 2016.

Conditionally acquired the 250-year leasehold of 14-22 Lands Lane in Leeds in December 2016.

January 2015

Frankfurt hotel opened

Conditionally acquired a freehold office and restaurant at 47 Castle Street, Liverpool, in April 2015.

Conditionally acquired a freehold building in Manchester in June 2015, locally known as "The Flatiron" building because of its unique shape.

Signed a Master Development Partnership with MAN Investments LLC in November 2015 (a UAE-owned commercial and investment group) to develop easyHotels in the Middle East.

November 2014

London Croydon hotel opened (easyHotel owned)

January 2014

Glasgow hotel opened (easyHotel owned)

Raised £24.5m of capital in conjunction with the Company’s admission to AIM of the London Stock Exchange in June 2014.

September 2013

Rotterdam hotel opened

May 2013

The Hague hotel opened

Acquired an existing easyHotel from a franchisee, being the freehold building at 1 Hill Street, Glasgow.

Acquired the 999-year leasehold of part of the building at 22 Addiscombe Road in Croydon from easyGroup.

June 2012

London Old Street hotel opened (easyHotel owned)

October 2011

Amsterdam City Centre South hotel opened

DanZep Hotels BV, a company incorporated in the Netherlands, signs a Master Development Agreement to develop hotels in the Netherlands, Belgium and Luxembourg.

September 2010

Edinburgh hotel opened

September 2010

Dubai hotel opened

March 2010

Berlin hotel opened

January 2010

Sofia hotel opened

Acquired a freehold building at 80-86 Old Street in London.

December 2008

London Heathrow hotel opened

September 2008

London Paddington hotel opened

April 2008

London Luton hotel opened

November 2007

Zurich hotel opened

October 2007

Budapest hotel opened

June 2007

London Earl’s Court hotel opened

April 2007

London Victoria hotel opened

January 2007

Basel hotel opened

i.gen hotel group GmbH signs a Master Development Agreement to develop hotels in Germany.

August 2005

London South Kensington hotel opened

2015/16 was a transformational year for easyHotel with excellent progress achieved. High levels of staff engagement across both our owned and franchised hotels, together with improving customer satisfaction, have driven impressive like for like sales growth. This, together with our focus on reducing costs, improving efficiencies and maximising the returns from our investments, has produced a significant increase in our profits.

Our pipeline of new hotels is accelerating. The equity fundraise in October 2016 will enable us to develop and open more owned hotels and such investment in the brand and estate should encourage more franchisees to join the brand. With the experienced team we now have in place, we are in an excellent position to expand the easyHotel brand and deliver improving returns for our shareholders.